ECoC & AUDIENCE DEVELOPMENT - Impact Audience

Yes, we do have previous experiences with audience development in the context of European Capitals of Culture.

We are proud to let you know that we have designed and implemented the first ever stand-alone capacity building programme with audience development in the core for ECoC for Wrocław 2016.

We started our cooperation with Wrocław 2016 in 2014, conducted two full-size programmes one in 2015 and second in 2016 and…and this cooperation has been continuing to this day in a different capacity but always with audiences and accessibility at the heart.

We also worked with Rijeka 2020. We were invited to join their Classroom Programme. We were a part of “Applause, please!” as trainers and mentors and were working there for almost two years as a part of a team of experts from all around Europe. Programme concluded in the autumn of 2019.

Rijeka 2020 - the company managing the ECoC - was one of our mentees and we were supporting them in the creation of an audience development strategy with a plan for strengthening the accessibility of culture venues and events in the city.

Since 2018 we have been working with Kaunas 2022. We’ve done a lot together! We have designed and coordinated year-long capacity building programmes for culture professionals together with a few dozens of graduates. Hundreds of culture professionals from Kaunas, Lithuania and all over Europe have participated in various activities, including workshops, lectures, and meetings. In 2020 the sole focus of the programme was on accessibility and given the circumstances it was completely conducted in an on-line format. In 2021 we worked in a hybrid version with most activities taking place on Zoom and some live in Kaunas.

We’ve also been working with candidate cities. One of them being Trenčín 2026. Apart from delivering workshops on audience development and accessibility, we have also created the first bid book in Easy-To-Read format. Making all events accessible to all is a high priority for the Trenčín 2026 candidacy team. We are immensely excited about this cooperation and very proud to be part of this journey!

Curious how the ETR version of the bid book looks like? Visit Trenčín 2026 candidacy website: Trenčín 2026 candidacy

If you are a candidate city or already holding the title and would like to work with us - contact us directly!

You can also have a look at a publication we have created as a part of Audience Development for Kaunas 2022, about the difficult relationship between ECoCs and audience development.

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