ECoC - Impact Audience

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European Capitals of Culture

ECoC & AUDIENCE DEVELOPMENT
Yes, we do have previous experiences with audience development in the context of European Capitals of Culture.

We are proud to let you know that we have designed and implemented the first ever stand-alone capacity building programme with audience development in the core for ECoC for Wrocław 2016.

We started our cooperation with Wrocław 2016 in 2014, conducted two full-size programmes one in 2015 and second in 2016 and…and this cooperation has been continuing to this day in a different capacity but always with audiences and accessibility at the heart.

We also worked with Rijeka 2020. We were invited to join their Classroom Programme. We were a part of “Applause, please!” as trainers and mentors and were working there for almost two years as a part of a team of experts from all around Europe. Programme concluded in the autumn of 2019.

Rijeka 2020 - the company managing the ECoC - was one of our mentees and we were supporting them in the creation of an audience development strategy with a plan for strengthening the accessibility of culture venues and events in the city.

Since 2018 we have been working with Kaunas 2022. We’ve done a lot together! We have designed and coordinated year-long capacity building programmes for culture professionals together with a few dozens of graduates. Hundreds of culture professionals from Kaunas, Lithuania and all over Europe have participated in various activities, including workshops, lectures, and meetings. In 2020 the sole focus of the programme was on accessibility and given the circumstances it was completely conducted in an on-line format. In 2021 we worked in a hybrid version with most activities taking place on Zoom and some live in Kaunas.

We’ve also been working with candidate cities. One of them being Trenčín 2026. Apart from delivering workshops on audience development and accessibility, we have also created the first bid book in Easy-To-Read format. Making all events accessible to all is a high priority for the Trenčín 2026 candidacy team. We are immensely excited about this cooperation and very proud to be part of this journey!

Curious how the ETR version of the bid book looks like? Visit Trenčín 2026 candidacy website: Trenčín 2026 candidacy

If you are a candidate city or already holding the title and would like to work with us - contact us directly!

You can also have a look at a publication we have created as a part of Audience Development for Kaunas 2022, about the difficult relationship between ECoCs and audience development.
IMPACT & EUROPEAN CAPITALS OF CULTURE INITIATIVE
Our involvement with ECoCs goes beyond audience development.

Between us we have nearly fifty years worth of experience working with European Capitals of Culture and culture policies in the cities all over Europe.

  • We have worked on various aspects of the process:
  • Developing the ECoC initiative on the EU level
  • Being on the ECoC selection and monitoring panel
  • Analysing and promoting the initiative
  • Conducting and consulting processes of ECoCs
  • Cooperating with ECoC in developing long-term capacity building programmes
  • Designing and delivering tailor-made programmes in the field of audience development and accessibility
  • Supporting various European cities in introducing culture policy and creative sector specific strategies.

All of the above gave us a good insight into ECoC initiative - we are aware not only of the benefits of getting into the ECoC process and/or holding the title but also of the “backstage” struggles. If we can be of any help to you - contact us (let us know)!
KEEP CALM & ECoC
We don’t necessarily know better than you and your team, but we might have a different perspective, and we are here to help. That’s why we have developed a mentoring programme. It goes beyond “consultancy as usual” focusing on supporting people responsible for leading the processes, people behind the ECoCs. We work with PEOPLE! Meaning = we support specific individuals behind every team or process. That’s why we work as mentors.

We support those who are involved:
  • at every stage of the European Capitals of Culture process
  • before making the decision on joining the race, at the beginning of the process, during the preparation of the bid book and selection process, after receiving the result (no matter what the result!)
  • in developing culture policy and investing in the capacity building of the culture sector

What have we got on the menu?
  • MENTORING for ECoCs
  • S.O.S. LINE: FOR THOSE IN NEED OF GETTING ANSWERS REALLY QUICK
  • AUDIENCE DEVELOPMENT CAPACITY BUILDING PROGRAMME: DESIGNED BASED ON THE NEEDS OF CULTURE PROFESSIONALS AND AUDIENCES IN YOUR CITY
  • ACCESSIBILITY STRATEGY: TO MAKE SURE THAT YOUR CITY’S CULTURE SCENE IS ACCESSIBLE FOR ALL

If you wish to know more please contact us directly.

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