AUDIENCE.lab is a signature workshop of Impact Foundation.
AUDIENCE.lab was created to give culture professionals a chance to experience audience development principles live = in practice, in real time, with real people.
It is based on a three-stage scheme of work: DISCOVERING, DESIGNING, COMMUNICATING. Crowned by the thorough EVALUATION.
Over the past few years, this signature workshop has been successfully applied to different environments and branches (also outside the culture sector) and transformed from original two-day version into one-day, hybrid variation, both in physical space and in an on-line mode.
HOW IS IT DIFFERENT?
It goes beyond creating personas (you do not assume, do not project what you think of people into a persona template: who they are, what they need/want, what makes them happy, what upsets them etc.), you get to know real people and collect knowledge by asking questions.
AUDIENCE.lab was created to give culture professionals a chance to experience audience development principles live = in practice, in real time, with real people.
It is based on a three-stage scheme of work: DISCOVERING, DESIGNING, COMMUNICATING. Crowned by the thorough EVALUATION.
Over the past few years, this signature workshop has been successfully applied to different environments and branches (also outside the culture sector) and transformed from original two-day version into one-day, hybrid variation, both in physical space and in an on-line mode.
HOW IS IT DIFFERENT?
It goes beyond creating personas (you do not assume, do not project what you think of people into a persona template: who they are, what they need/want, what makes them happy, what upsets them etc.), you get to know real people and collect knowledge by asking questions.